How do they do it? Holly Jones

Written by: Jez Abbott
Published on: 21 Oct 2016

Holly JonesFollowing graduation from Cardiff and later Oxford Brookes universities Holly Jones joined the forward planning team at Wychavon District Council. She has since worked for several of the Gloucestershire local planning authorities, as well as consultancies Barton Willmore and CgMs. She joined Boyer as an associate director last year. 

What are your objectives in your current role and how are you measured against them? 

My objectives are primarily focussed on generating new business instructions and understanding and meeting client expectations. A key part of my role is supporting the strategic planning team with a range of business initiatives and strategic site promotion work across the south of the country. We are starting to see more proactive responses from local planning authorities to delivering growth and it is a very exciting time to be involved in planning. I’m measured against achieving growth in the business and client feedback. While our appraisal system provides an annual overview, continuous self assessment and training is critical.

Q What key lessons have you learned during your career that help you to fulfil these objectives? 

A Stay determined. Have confidence in what you do, but take the time to question yourself and remind yourself of your goals - the promotion of sites often requires years of work to achieve results, so be prepared to stick with it for the long term.

Remain calm. You can’t always make everyone happy. Consider the implications of your responses and actions on others in all situations and extend this to your development schemes and proposals.

Be positive. Always look for the opportunities you can support through change rather than focussing on the negatives: there is always a creative solution to be worked upon if you look for it.